Africa’s e-commerce and retail landscape is experiencing unprecedented growth — and at the forefront of this digital revolution are dynamic female entrepreneurs redefining what’s possible.
These trailblazing women are not only launching innovative platforms and ventures but are also shaping the infrastructure of online shopping, digital marketplaces, and logistics across the continent.
From disrupting traditional retail models to building systems that make online commerce more accessible and efficient, they are setting new standards for the industry. Here are the top five African female entrepreneurs making bold moves and driving transformation in e-commerce and retail.
1. Temie Giwa-Tubosun – Founder & CEO, LifeBank (Nigeria)
Temie is revolutionizing healthcare logistics in Africa through LifeBank — a platform that uses technology to deliver essential medical supplies like blood and oxygen to hospitals on demand. While it’s a healthtech venture, the logistics and e-commerce infrastructure she’s built is widely celebrated, earning her global recognition from the likes of the BBC and the World Economic Forum.
2. Maya Horgan Famodu – Founder, Ingressive Capital (Nigeria/USA)
While primarily a venture capitalist, Maya is a key player in the e-commerce ecosystem as an investor and ecosystem builder. Her fund backs many early-stage African startups, including those in online retail, logistics, and digital marketplaces led by women. Her advocacy for women in tech and e-commerce makes her influential in shaping the industry.
3. Juliana Rotich – Co-founder, BRCK & Ushahidi (Kenya)
Juliana has worked on several tech-driven platforms, including BRCK — a connectivity device that helps people stay online in remote areas. Through her involvement with logistics and digital access initiatives, she’s created pathways for e-commerce growth in underserved regions. Her influence extends to board memberships at organizations supporting digital commerce.
4. Catherine Mahugu – Founder, Soko (Kenya)
Catherine created Soko, an ethical fashion e-commerce platform that connects global consumers with handcrafted jewelry made by artisans in Kenya and other African countries. She integrated mobile technology and decentralized manufacturing to disrupt traditional retail, offering a scalable model for artisan-driven e-commerce across Africa.
