Blanche Aigle Communications has emerged as the winner of West Africa’s Best Public Relations Campaign at the 2025 SABRE Awards Africa, held in Mombasa, Kenya.
The agency earned the recognition for its groundbreaking campaign, “Viva Clean Hearts, Clean Clothes”, which artfully combined corporate social responsibility (CSR) with cultural storytelling and meaningful social impact. The campaign was also named among the top six PR campaigns across the African continent.
Organized by PRovoke Media during the 50th anniversary of the African Public Relations Association (APRA) and its 36th annual conference, the SABRE Awards honor strategic and creative excellence in public relations, highlighting campaigns that deliver real-world results.
This award solidifies Blanche Aigle Communications’ place not only as a leader in West African PR but also as a key player in a broader movement of value-driven, culturally intelligent communications with measurable societal impact.
At the core of the winning campaign was a powerful message: redefining cleanliness beyond hygiene to encompass emotional dignity and shared aspirations. The initiative marked a bold shift from conventional PR tactics, urging brands to connect with communities through relevance and empathy—particularly in African settings where culture drives meaning.
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Commenting on the win, Nene Bejide, Founder and Principal Consultant at Blanche Aigle PR, said:
“This award is more than a trophy—it is global validation of the kind of storytelling we stand for: insight-led, human-centered, and culturally attuned.”
She also noted that this marks the second year in a row that the agency has received this prestigious honor, a testament to its strategic consistency and sustained impact.
The “Viva Clean Hearts, Clean Clothes” campaign became a standout model for regional brand strategy. Focused on students’ well-being, the campaign positioned Viva Detergent as a voice against bullying in Nigerian schools, linking hygiene to emotional safety, dignity, and community responsibility.
With over two million Nigerians engaged through various touchpoints—from local markets to digital media—the campaign boosted brand affinity by 42% and helped Viva Detergent become a symbol of care and cleanliness.
Every aspect of the communications strategy—from visuals to messaging—was deliberately crafted to hold meaning and drive purpose.
Source: https://guardian.ng/features/blanche-aigle-communications-bags-2025-sabre-award
Image Credit: Nairametrics
