Elizade JAC Motors has announced award-winning skit maker and comedian, Maryam Apaokagi-Greene, popularly known as Taaooma, as its first-ever brand ambassador.
The unveiling, held in Lagos, marks a major shift in the automaker’s marketing strategy, aimed at boosting its visibility and strengthening consumer engagement in Nigeria’s competitive automobile market.
Speaking during the event, Demola Ade-Ojo, Managing Director/CEO of Elizade JAC Autoland Limited, highlighted the importance of the partnership, noting that while the company has long relied on its industry reputation, collaborating with Taaooma represents a fresh and relatable way to connect with a younger audience.
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“This is the first time Elizade JAC is engaging a brand ambassador. Taaooma’s wide digital reach and unique style provide an opportunity to humanise the JAC brand, drive awareness, and establish it as aspirational and authentically Nigerian,” Ade-Ojo said, according to Punch’s report.
Olumide Olaokun, Senior Brand Manager, added that the move is part of the company’s broader goal to make JAC Motors a household name in Nigeria.
“Partnering with Taaooma allows us to connect with a new generation of consumers while reinforcing our long-term brand-building efforts,” he noted.
As part of the unveiling, Taaooma received a brand-new JAC JS6 SUV, symbolising her official induction into the JAC family.
Expressing excitement, she lauded the company’s vehicles for their style, durability, and reliability.
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“This is my family now. I want Nigerians to see the value JAC Motors brings and why these cars are perfect for them. My fans trust me, and now they’ll have more reasons to trust JAC too,” she said.
With the partnership, Elizade JAC Motors aims to consolidate its position as a forward-looking auto brand, leveraging creativity and cultural relevance to deepen its footprint in the Nigerian market.
Image credit: Pulse Nigeria
