On a humid afternoon in Lagos, the pulse of the city is mirrored in its fashion—bold, fast, and unapologetically expressive.
At the center of this movement is Iretidayo Zaccheaus, the visionary behind Street Souk, Nigeria’s foremost streetwear convention.
What began as a passion project has now become a cultural institution, putting Lagos firmly on the map as one of the world’s most exciting hubs for youth-driven fashion.
For Zaccheaus, streetwear is more than sneakers and graphic tees—it is identity, rebellion, and community.
She recognized early that Nigeria’s youth were not just consumers of global streetwear culture but creators of their own aesthetic, blending hip-hop, skate, and Afrobeats influences with local references.
Street Souk became the platform to showcase that creativity, uniting designers, brands, and fans in an annual celebration of style and culture.
Since its launch, Street Souk has grown beyond a convention. It has become a movement, attracting collaborations with international brands and recognition from global fashion insiders.
Under Zaccheaus’ leadership, the platform has given visibility to emerging designers who might otherwise remain underground, offering them both market access and a sense of belonging in a rapidly evolving industry.
Her work sits at the intersection of fashion, music, and youth culture.
By harnessing the energy of Nigeria’s creative scene, Zaccheaus is not only curating events but also shaping narratives about African streetwear’s legitimacy on the global stage.
Her influence has caught the attention of partners and platforms from Nike to Highsnobiety, all eager to tap into the Lagos streetwear story.
Yet at its core, Street Souk is deeply personal. It reflects Zaccheaus’ belief that fashion can be a unifying language, breaking class and cultural barriers while giving young people the confidence to define themselves on their own terms.
Through Street Souk, Iretidayo Zaccheaus is proving that Lagos is not just watching the global fashion conversation—it is leading it.
