In a continent where over 600 million people still live without access to electricity, Nthabiseng Mosia stands as a beacon of innovation, lighting the path toward an equitable and sustainable energy future.
As the co-founder and Chief Marketing Officer of Easy Solar, a pioneering clean energy company transforming access to power in West Africa, the South African-born entrepreneur has built more than a business—she’s built hope.
Born in Lesotho and raised between Ghana and South Africa, Mosia’s upbringing mirrored the challenges she would later dedicate her life to solving.
Growing up, she experienced first-hand the instability of energy access and the social divides it deepened. But rather than accept it as a norm, she turned that early frustration into purpose.
Her academic journey took her to the University of Cape Town, and later to the Harvard Kennedy School, where she studied public policy and development economics—fields that would shape her understanding of how access to energy underpins opportunity.
In 2016, Mosia co-founded Easy Solar with Eric Silverman and Alexandre Tourre, driven by a simple but radical idea: clean energy should not be a privilege, but a right.
The company’s mission was clear—to make affordable solar energy accessible to low-income communities across West Africa.
Starting in Sierra Leone, one of the world’s least electrified nations, the team began distributing solar-powered lanterns, home systems, and appliances on flexible financing plans, allowing customers to pay gradually through mobile money.
The model was transformative.
Within a few years, Easy Solar had reached over 800,000 people across Sierra Leone and Liberia, creating jobs and reducing dependency on kerosene and diesel.
Under Mosia’s leadership in brand and customer engagement, the company became a household name synonymous with empowerment.
Mosia’s brilliance lies in her ability to blend empathy with strategy. Her work is rooted in understanding how everyday people live, save, and dream.
By combining data-driven marketing with grassroots community outreach, she built trust where institutions had failed.
Her approach to business is human-centered, guided by the belief that sustainability is not just environmental—it’s social.
Recognition for her impact has come swiftly and globally. In 2021, she was named to the Forbes Africa 30 Under 30 list, celebrated for her contribution to transforming Africa’s energy landscape.
She also received the Harvard Women’s Leadership Award and was featured in Quartz Africa Innovators for her trailblazing work in clean tech.
Yet, Mosia’s focus has never been on accolades. Her measure of success is the sight of a child studying under a solar lamp in a rural village that once lay in darkness.
What distinguishes Mosia from many in the renewable energy sector is her nuanced understanding of the intersection between policy, technology, and human behavior.
She often describes Easy Solar not just as a company, but as a social movement—one that redefines what it means to live sustainably in Africa.
By championing inclusivity in energy innovation, she’s helping shape a future where African women are not just beneficiaries of progress but leaders of it.
Today, Easy Solar continues to expand across West Africa, leveraging digital platforms and local partnerships to reach the most remote communities.
And as climate change intensifies, Mosia’s work serves as a vital reminder that Africa’s energy revolution will not come from imported solutions—it will come from visionaries like her who understand the continent’s pulse.
Nthabiseng Mosia’s journey reflects the soul of a generation of African entrepreneurs—bold, compassionate, and unrelenting in their quest to solve the continent’s most pressing challenges.
Her story isn’t just about light; it’s about igniting the potential of millions across Africa who, for the first time, can see a brighter future.
