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    Building the Bridge Between Africa and Global Trade – Miishe Addy

    In Ghana’s rapidly evolving tech scene, few names resonate as strongly as Miishe Addy’s. 

    As the co-founder and CEO of Jetstream Africa, Addy has positioned herself at the forefront of a logistical revolution—one that seeks to untangle the intricate web of African trade and open the continent’s supply chains to the world. 

    Her journey from the bustling streets of Accra to global recognition is not merely a tale of entrepreneurial success; it’s a story of vision, resilience, and the power of problem-solving on a continental scale.

    Born in the United States to Ghanaian parents, Miishe Addy’s path seemed destined for global impact. 

    A Harvard graduate with a background in philosophy and economics, she began her professional journey in management consulting and private equity—worlds defined by structure, analysis, and precision. 

    Yet, beneath the strategies, Addy harbored a deeper curiosity: How could technology reshape economies that had long been excluded from the efficiency of global trade?

    That question would follow her to Ghana in 2016, where she initially volunteered as a business mentor for Meltwater Entrepreneurial School of Technology (MEST). 

    Immersed in the startup ecosystem, she witnessed first-hand the challenges that small and medium-sized African exporters faced—from fragmented shipping processes and opaque customs systems to inconsistent freight pricing. 

    In 2018, she co-founded Jetstream Africa—a digital platform that integrates logistics and financial services for African exporters and importers. 

    The startup acts as a digital freight forwarder, connecting every link in the supply chain—from shippers to transporters, warehousing, and financing. 

    Jetstream’s model tackles one of Africa’s most persistent barriers to trade: the lack of visibility and coordination across its fragmented logistics sector.

    What Addy and her team built was more than an app; it was an ecosystem designed to empower African businesses to participate in global commerce on equal footing. 

    Under her leadership, Jetstream raised over $13 million in funding, backed by investors like Alitheia IDF, Golden Palm Investments, and 4DX Ventures—a clear vote of confidence in her vision of an integrated, tech-driven African trade network.

    Her leadership has earned her accolades across the continent and beyond. Quartz Africa listed her among top innovators to watch, and Forbes Africa has spotlighted her as one of the rising voices in logistics technology. 

    Yet, despite her growing influence, Addy remains grounded in her mission—to make Africa’s ports, borders, and trade systems work for African entrepreneurs.

    In a continent where up to 60% of exports are handled by small and medium-sized enterprises, her work is catalytic. 

    By reducing the friction in cross-border transactions, Jetstream is helping African goods move faster, connecting local producers to global markets, and ultimately fueling economic growth.

    What makes Miishe Addy’s story particularly remarkable is how it blends intellect with empathy. 

    Her understanding of Africa’s trade challenges is not merely academic—it’s informed by listening to the people on the ground: the cocoa exporter in Kumasi waiting weeks for clearance; the Kenyan flower producer negotiating freight costs; the Nigerian distributor caught between banks and border bureaucracy.

    In these stories, Addy found not obstacles but opportunities—proof that solving African problems requires African-led innovation.

    Today, as Jetstream expands across West and East Africa, Addy stands as part of a new generation of African entrepreneurs redefining the continent’s role in global commerce. 

    Her journey is both an inspiration and a blueprint for how women in tech and logistics can transform systems that were never designed with them in mind.

    Miishe Addy’s life embodies the new face of African enterprise: bold, data-driven, and deeply human.

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