CWAY Water has officially named renowned food content creator and influencer, Chef Tolani Tayo-Osikoya—widely known as Chef T and the face behind Diary of A Kitchen Lover—as its latest Brand Ambassador.
The official signing ceremony took place at CWAY’s Corporate Office in Lagos, formalizing a partnership that has been in the works for over a year.
The collaboration marks the beginning of a long-term alliance between one of Nigeria’s leading water brands and a digital personality with significant social influence.
Rohit Gupta, Marketing Director of CWAY Group, highlighted the journey to this partnership:
“We’ve worked with Chef T in a freelance capacity over the past year and a half, and during this period, we saw the incredible value she brings to our brand. That’s why we’re thrilled to now solidify this relationship with a long-term agreement,” he said.
He added, “Chef T, welcome aboard as our official ambassador. This collaboration is a powerful union of two strong brands, and we’re confident it will bring mutual growth. Thank you for being part of this journey.”
Echoing this sentiment, Abiodun Sulayman, Assistant General Manager, Sales, emphasized the synergy between both parties:
“CWAY Water is a trusted household name. Partnering with someone as impactful in the social media and FMCG landscape as Chef T is a strategic move. We believe this partnership will open up new opportunities and markets for both brands.”
Chef T expressed her excitement and personal connection to the CWAY brand:
“I feel incredibly honoured. When I received the first email from CWAY, I smiled because I always knew this day would come. CWAY has felt like family long before we worked together professionally. I remember when my dad bought our first CWAY dispenser in 2006—we still use it today,” she shared.
“Even before CWAY reached out to me, I was already creating videos about their products, and they went viral. Friends and family switched to CWAY simply because of my influence. This isn’t just an endorsement—it’s deeply personal. And to be joining CWAY during their 25th anniversary makes it even more special.”
