Adetola Akinola, Founder and CEO of the Glitz Group, is not just orchestrating events—she’s architecting an empire rooted in excellence, resilience, and service.
Her journey from the fluorescent-lit corridors of Nigeria’s banking halls to becoming a powerhouse in the country’s events and hospitality industry is as bold as it is strategic.
And like many visionary entrepreneurs, Adetola’s story begins with a single, radical decision: to leave the security of a 15-year banking career and build something entirely her own.
When Adetola launched Glitz Event Center, she wasn’t merely chasing a business opportunity—she was fulfilling a vision. Designed as a premium, all-inclusive event destination in Lagos, the center quickly distinguished itself in a saturated market by offering not just space, but seamless, high-end experiences.
Drawing from her finance background, she approached operations with structure, precision, and an unwavering focus on customer satisfaction.
But the real game-changer wasn’t the venue—it was her ability to see beyond it.
Today, what began as an event space has blossomed into the Glitz Group, a diversified enterprise with footprints in real estate, automotive services, and business support solutions.
For Adetola, expansion is not just about growth—it’s about building interconnected systems that serve evolving market needs.
At the heart of Adetola’s leadership philosophy lies a quiet power: trust. She delegates with confidence, empowers her team with clarity, and holds fast to core values like integrity, loyalty, and discipline.
It’s an approach inspired not only by her corporate experience but also by her global outlook—particularly her admiration for Japanese culture, with its emphasis on humility, order, and respect.
“I travel to observe how things work—how systems flow, how people behave, how businesses treat their customers,” she shared in a recent leadership forum. “It reminds me that excellence is not accidental; it’s engineered.”
That attention to detail is evident across the Glitz Group’s subsidiaries, where customer experience is treated as a strategy, not an afterthought.
From the polished logistics of an event to the reliability of automotive servicing, Adetola ensures each brand touchpoint reflects the group’s DNA: premium service, operational excellence, and a human-centred ethos.
Building a business in Nigeria’s event industry—marked by fierce competition, erratic infrastructure, and high customer expectations—is not for the faint-hearted. Adetola has weathered staffing gaps, economic downturns, and the unpredictable spikes of seasonal demand. Yet, she remains grounded and adaptable, recalibrating strategies as needed while staying true to her long-term vision.
She credits her resilience to both her corporate training and her inner circle—family, mentors, and a dedicated team who share her belief in doing business differently. This ethos has enabled her to not just survive but expand, even in challenging times.
Adetola’s influence extends well beyond boardrooms. Through her active role in Junior Chamber International (JCI), she champions leadership development among Africa’s next generation of changemakers. Her mentorship style is as practical as it is inspiring—anchored in real-world lessons, honest feedback, and a belief that entrepreneurship is a calling, not just a career.
Whether she’s grooming young leaders, overseeing a new real estate venture, or perfecting the logistics of a high-profile event, Adetola Akinola is proof that you can build with beauty, lead with empathy, and scale with strategy.
In many ways, Adetola represents the modern African entrepreneur: multifaceted, mission-driven, and unafraid to evolve.
Her story is a timely reminder that success is not always about starting over—but about knowing when to leap, how to lead, and why it all matters.
Image Credit: Punch Newspapers