In the heart of Africa’s booming real estate industry, one name rings louder than most—Grace Ofure.
Once a struggling entrepreneur with little more than a dream, today she stands as the founder and CEO of Lifecard International Investment Ltd, a multi-million dollar real estate firm reshaping urban development across Nigeria and beyond.
Ofure’s story is not just about bricks and mortar. It’s about grit, vision, and a steadfast belief in possibilities—traits that have earned her accolades, investor confidence, and a loyal customer base in a sector often marred by skepticism and volatility.
Grace Ofure’s journey began in the unlikeliest of places: the marketplace. “I was selling clothes, hawking, doing whatever it took,” she recalls in an earlier interview.
But her defining pivot came not through luck, but through insight. “I realized the people who bought land never stayed broke,” she notes. That single observation ignited a passion for real estate, one that would transform her life—and the fortunes of many others.
With modest capital and a mountain of ambition, Ofure entered the market at a time when few women dared to. Her early years were filled with rejection, risks, and relentless learning. But where others saw red tape and economic uncertainty, she saw opportunity. Her gift was not just in buying land but in creating value—through documentation, community development, and sustainable investments.
Founded in 2018, Lifecard Investment Ltd has grown from a boutique real estate firm into a pan-African property powerhouse. With properties spanning Lagos, Abuja, Port Harcourt, and diaspora markets like the UK and Canada, the company is redefining what it means to invest in African land.
Lifecard isn’t merely selling plots—it’s building ecosystems. From middle-income housing to commercial estates and land banking, the firm operates with a sharp customer-first philosophy. “Our vision was always about affordability, accessibility, and trust,” Ofure says. “We wanted to solve real problems—not just build.”
This strategy has paid off. In less than a decade, Lifecard has attracted thousands of clients, closed over 2,000 real estate transactions, and launched one of the fastest-growing affiliate networks in the industry.
Grace Ofure is not just a real estate mogul—she is a movement. At a time when African women are still underrepresented in finance and property, she has carved out a path few have dared to tread.
In 2021, she launched the Grace Ofure Foundation, aimed at empowering women and youth through education and entrepreneurship.
With programs focused on digital literacy, investment training, and startup funding, she’s nurturing the next generation of changemakers. “It’s not enough to succeed,” she says. “You must bring others along.”
Her leadership has earned her recognition from organizations such as the African Property Awards, Women in Real Estate (WIRE), and Forbes Africa’s watchlist of rising industry disruptors.
What sets Grace Ofure apart isn’t just her financial savvy—it’s her insistence on ethics in a high-risk industry. In a market plagued by fraud and failed developments, Lifecard operates with transparency and a paper-trail approach that has become its signature. Every transaction is documented, every client protected. “We want to be the brand you can trust with your life savings,” she explains.
For Ofure, real estate is not just an asset class—it’s a tool for wealth redistribution. Her clients include first-time buyers, returning diaspora investors, and single mothers seeking generational security. Her success is measured not just in revenue, but in lives changed.
Now in her 40s, Ofure is not slowing down. She’s eyeing expansion across East and Southern Africa, with new developments planned in Rwanda and Ghana.
Meanwhile, Lifecard is investing heavily in PropTech, aiming to digitize the land acquisition process and open up investment to young Africans through micro-ownership platforms.
“I want real estate to be as easy as buying airtime,” she says, laughing. But she isn’t joking. With her track record, such disruption seems not only possible—but inevitable.
Grace Ofure embodies the spirit of modern African entrepreneurship: bold, ethical, inclusive.
In a continent where wealth gaps widen and infrastructure deficits loom, she offers a different kind of blueprint—one built not just on concrete, but on courage.
And if her journey is any indication, she’s only just getting started.
