In Nigeria’s burgeoning tech landscape, Gladys Maduekwe stands out as a visionary entrepreneur reshaping how professionals access workspaces.
As the CEO and co-founder of Base, Nigeria’s first on-demand booking platform for co-working spaces, Maduekwe is at the forefront of creating flexible, accessible, and safe work environments for the modern workforce.
Maduekwe’s professional journey is marked by a seamless transition from healthcare to technology.
With a background in nursing and over five years of experience in customer service, executive assistance, and social media management, she identified a gap in the market for flexible workspaces catering to young professionals’ needs.
This insight led to the creation of Base, a platform that allows users to book co-working spaces on a pay-per-minute basis, optimizing productivity and convenience.
Base is more than just a booking platform; it’s a response to the evolving nature of work in Nigeria.
By providing on-demand access to co-working spaces, Base empowers freelancers, entrepreneurs, and remote workers to maximize their productive hours without the constraints of traditional office leases. This model not only supports the gig economy but also fosters a community of like-minded professionals seeking growth and collaboration.
Beyond her entrepreneurial endeavors, Maduekwe is a staunch advocate for inclusion and diversity in the workplace.
Through her platform AIDIO (Advocating for Inclusion and Diversity in Organizations), she champions the rights of individuals living with disabilities, emphasizing that everyone, regardless of physical ability, should have the freedom to pursue their career aspirations.
Operating in a predominantly male-dominated tech industry, Maduekwe acknowledges the challenges but remains undeterred.
She emphasizes the importance of resilience, continuous learning, and building strategic alliances. Her leadership at Base exemplifies how women can drive innovation and lead successful tech ventures in Nigeria.
As the nature of work continues to evolve, platforms like Base are poised to play a crucial role in shaping the future of work in Nigeria.
Maduekwe’s vision extends beyond providing workspace solutions; she aims to create an ecosystem that supports professional growth, inclusivity, and technological advancement.
Gladys Maduekwe’s journey from healthcare to tech entrepreneurship underscores the transformative power of vision and adaptability.
Through Base and her advocacy work, she is not only redefining workspace accessibility but also championing a more inclusive and dynamic professional landscape in Nigeria.
