In a continent where land remains one of the most valuable yet complex assets, Sethebe Manake is building solutions that simplify property ownership, investment, and management.
As the founder of GoSmartValue, a proptech company in Botswana, Manake is pioneering innovation in real estate valuation and property technology, helping bridge a critical gap in Africa’s real estate ecosystem.
Her entrepreneurial story is shaped by a deep understanding of the housing and property landscape in Africa.
With years of experience as a real estate professional, Manake recognized a recurring challenge: many Africans lacked access to transparent, efficient, and affordable property valuation services. Traditional valuation methods were costly, slow, and inaccessible to many property owners and investors.
This insight became the foundation for GoSmartValue—a platform that leverages technology to provide instant, affordable, and reliable property valuations online.
By digitizing what was once a cumbersome process, Manake has not only streamlined property transactions but also opened doors for banks, financial institutions, and individuals to make better investment and lending decisions.
GoSmartValue’s solutions are particularly relevant in a continent where housing deficits, land ownership complexities, and access to credit continue to hinder wealth creation.
Beyond valuation, Manake is also committed to broader industry development.
She is a chartered surveyor with extensive knowledge of property markets in Botswana and across Southern Africa, and she has used her expertise to shape conversations on housing policy, real estate financing, and property technology.
Through her work, she champions the idea that real estate must be inclusive, transparent, and a driver of economic growth for African communities.
Her influence has earned her recognition among Africa’s rising female entrepreneurs in real estate and technology.
She was featured in Lionesses of Africa as part of its powerful network of women innovators and has been a speaker on the future of property investment in Africa.
What makes Manake’s journey compelling is not just her innovation, but her resilience in a traditionally male-dominated industry.
She stands as proof that African women can lead change in sectors often resistant to disruption—bringing with them a fresh perspective that marries technology with inclusivity.
In simplifying property valuation, Manake is making real estate more accessible, transparent, and impactful for Africans across income levels.
Image Credit: Maglazana
